Sending Big Tobacco up in smoke
How we helped San Francisco Kids ban the sale of candy-flavoured tobacco using smart programmatic strategies.
San Francisco Kids were a group of campaigners trying to persuade local residents to vote for a ban on the sale of candy-flavored tobacco.
But to do so meant beating the deep-pockets of the Big Tobacco lobby who were outspending SFK 6:1 and saturating the television market through San Francisco.
There was no way SFK were going to match them for contributions - so they had to be smarter.
The underdogs won.
Thanks to the tireless work of SFK, 68% of San Francisco residents voted to ban the sale of candy-flavoured tobacco.