Taking gaming insights to the next level
How we helped an international gaming company target their ideal customers.
Our client, a leading gaming and entertainment company, had a new blockbuster ARPG (action role-playing game) coming out. They wanted the release campaign to do two really important things:
- Discover what their target audience really looked like and get some insight into what they’re saying about the new game and games in general
- Use these insights to attract new gamers to the launch website and drive sales
Our approach was instrumental in driving high engagement and intent throughout the launch campaign. We achieved CTRs that were 3.3 times higher than benchmark, and video click-throughs that were 1.2x higher.
By using Environics Analytics data and tapping into our Reddit API, we helped the brand define their “bullseye audience” and understand what people thought of the new game, so they could adapt their creative for the launch campaign and build the insights into future strategies.