What does it mean?
When consumers are out and about in the real world, you need to be able to target and measure based on their proximity to target locations, whether that’s your store, an out-of-home billboard ad, their workplace, the gym or the supermarket. WIth the power of mobile in every consumer’s pocket, this is now possible with location based targeting.
How do we do it?
Our industry leading location data and omnichannel inventory partnerships allow you to see where your customers are, how they got there, and predict where they’ll go next, so you can reach them at the perfect moment. We use a full feed of accurate, deterministic location data combined with campaign, consumer and behavioral insights to build an end-to-end picture of your consumers’ journeys.
What does that mean for you?
Location based targeting lets you drive footfall to a specific location, measure uplift, and understand who visited your store for better measurement. It also helps you build a more rounded picture of your online and offline customers for better planning and activation across channels.