The modern digital world
Today, phones are smarter, TVs are connected, iPods gave way to music streaming, bus-stop shelters sprouted video screens — and all these new channels have created what we know as the new modern digital world.
And just like that, programmatic is no longer a novelty, but the dominant and preferred mode of advertising to reach the right audience using high quality inventory.
What is Programmatic Advertising?
Programmatic Advertising refers to the use of automated technology to buy advertising space. But that’s not all. Programmatic powers purpose-built technology with the sharpest data insights, enabling a new level of scale, targeting and efficiency. This is at the core of what we do at MiQ.
Europeans today are constantly connected to a range of digital touchpoints. MiQ helps Lee Kum Kee reach the right audiences, at the right time and in more meaningful ways.
Explore some of the latest Lee Kum Kee ads below. (Yes, these are all bought programmatically!)
What we know about the modern Lee Kum Kee consumer:
Technology in digital advertising also enables game-changing insight. We can not only use this to improve advertising campaigns, but also to feed insight back into the business.
Here is just a snapshot of some insights we can collect for Lee Kum Kee:
Use data to target relevant people
Ensure ads appear in relevant environments (e.g. recipe sites)
Measure the number of your customers that see your campaign
Control the number of times you reach your audiences
5. TIME OF DAY
Show your ads in relevant dates and times
Target audiences in specific locations