Make a greater impact with omnichannel programmatic
MiQ helps political candidates, political organizations, and advocacy groups reach more voters and impact public opinion through real-time data capabilities, omnichannel activations–including OTT and CTV, and award-winning service.
PROGRAMMATIC EVERYTHING
How can programmatic help candidates and causes win?
01
DSP
AGNOSTIC
Activate on desktop, mobile, OTT, pre-roll, display and audio.
Access highly targeted, premium inventory no matter where you need to reach your voters.
02
WHITE GLOVE SERVICE
MiQ supports 250+ political advertisers every cycle, with a shared focus on delivering exceptional results and service. Our award-winning political team, headquartered in DC, is battle-tested and ready to go.
03
VOTER FILE DATA AND BEYOND
Voter file data is a must, but identifying the right voter often extends beyond the file.
Access real-time viewership data to know when and where to find your audience and what messaging will move them to act.
04
REGULATION EXPERTS
Our team has the expertise to navigate the ever-changing legislation and regulation surrounding the digital political minefield, while ensuring your campaigns maximize efficiencies.
WHAT WE DO
Meet Advanced TV
MiQ’s proprietary Advanced TV technology allows political advertisers to leverage the largest and most diversified TV data footprint to power smarter planning, activation, and measurement. Our expert programmatic traders combine human insight with artificial intelligence to provide clarity and performance in an extremely fragmented environment.
TV BUY ANALYSIS
Understand frequency of exposure, geographic delivery and overall reach for your own, your allies, or your opponent’s TV buy.
CONQUEST OPPONENTS’ TV BUY
Identify and reach voters who have already been exposed to your competitor.
OPTIMIZE FREQUENCY
Of those exposed to your own TV messaging, identify under-served audiences and reach them with digital to increase overall campaign efficacy.
We take winning seriously
Check out these award winning Advanced TV case studies.
From big tobacco to banned tobacco
How MiQ used smart programmatic strategies to help San Francisco Kids ban the sale of candy-flavored tobacco.
From underdog to mayor
How we helped Lori Lightfoot become the mayor of Chicago with smarter programmatic strategies.
A tight, female-only race for governor
How MiQ helped Democratic incumbent Gretchen Whitmer win the first female-only, and very tight, race for Michigan governor against Republican opposition Tudor Dixon.
An election year like no other
Here’s how tapping into rich, connected digital and TV data helped GMMB, the Biden presidential campaign, to reach and influence voters in key battleground states effectively.
2019
Pollie Award:
Best Use of Data Analytics/Machine Learning
2019
Campaign & Elections
CampaignTech Award:
Innovation in Voter Targeting
2021
Pollie Award:
TV Intelligence: Best Data and Analytics Solution
2022
Campaign & Elections
Campaign Tech Award:
Best Ad Tech Customer Service
2023
Pollie Award:
The Best Use of Data Analytics/Machine Learning
WHAT WE DO
The political media remix:
How digital can make political TV buys smarter
It’s difficult to overstate how much the political and social landscapes have changed over the last few years. We have seen a massive shift in people’s behavior and consumption, and the way in which political campaigns have historically mobilized needs to adapt to meet voters where they are now. Download our whitepaper to learn more about the shifting political TV landscape.
Our channels
Ensure your campaigns are getting everything they need to succeed. Activate across all programmatic channels.
OTT
Engage voters with premium digital placements, to compliment linear TV campaigns.
PRE-ROLL
Place your ad before your target users’ desired content to have a more engaged and interested audience.
NATIVE
Access premium, scalable video inventory via our partnerships with major DSPs.
DOOH
Make sure your campaign is being seen at the right time, by the right people, and in the right place.
DISPLAY
Deliver key messages to your target audience on their most visited sites for general awareness.
AUDIO
Reach your audience across top radio stations and premium music platforms online.
DESKTOP
Continue to yield a high ROI, conversion path, and engagement from users.
MOBILE
Users are rarely without their phones, advertiser reach is far more vast and relevant with this highly engaged user.
Creative built to engage TV audiences
MiQ has an in-house creative team and partnerships that offer a diverse range of CTV creative formats, including overlays, wraps, full screen ads and more.
Meet the team
Melissa Kurstin
MANAGING DIRECTOR
Melissa Kurstin is a veteran in the Advertising Technology industry for 12 years working to understand clients needs and drive product development to meet those needs. Over the last 10 years, Kurstin has opened and managed two separate offices in the Greater DC area. Currently, she oversees a team of 21 in the hub of U.S. politics.
Jesse Contario
REGIONAL VICE PRESIDENT
Jesse Contario is Director of Politics and Advocacy at MiQ where he focuses on leveraging unique insights and data access to help political campaigns run more efficient and impactful media efforts. In recent years, campaigns Contario has led have won multiple awards for leveraging new data sources to identify and persuade voters.
Mackenzie Pino
SALES DIRECTOR
MacKenzie is the Director of Politics and Advocacy at MiQ where she leads the sales team providing strategic recommendations to clients up and down the ballot. With nearly a decade of experience in politics, data analytics, and advertising across digital and traditional media, she focuses on fueling data-driven strategies for some of the biggest names in politics, advocacy, and nonprofits. MacKenzie resides in Washington, DC with her husband and dog.
Nate Turner
SENIOR ACCOUNT EXECUTIVE
Nate brings over 10 years of digital experience and has been a trusted advisor to numerous campaigns over the last four cycles. Over those years, he has consulted and advised for some of the top races in programmatic media, data, and insights strategy including leading advocacy and public affairs issues. When he’s not chatting all things digital or spending time with his family you will probably find him on the golf course.
Matthew Mulzoff
ACCOUNT EXECUTIVE
Matt is a seasoned advertising professional with 8 years of experience in political ad sales. With a background in both traditional and digital advertising, Matt has a comprehensive understanding of the advertising landscape and knows how to create effective campaigns that achieve results. Throughout Matt’s career, he has consistently exceeded client’s goals and built lasting relationships. Matt is passionate about helping political campaigns reach their target audiences and has a proven track record of success. When he’s not in the office, Matt enjoys spending time on the Chesapeake Bay, where he can often be found fishing, sailing, or simply enjoying the scenic views.
For more information about our Political Advertising Terms and Conditions click here.