Find out more about our Political Advertising Terms and Conditions click here
MiQ is a leader in the political advertising space helping candidates and advocacy groups impact public opinion. Through our real-time data capabilities, we analyze campaigns, gain insights and achieve better outcomes for you. By leveraging programmatic media everywhere, including over-the-top inventory and real-time TV data, we craft campaign media strategies that have a greater cross-channel impact.
FIND OUT MOREAccess highly targeted, premium inventory no matter your needs.
Activate on desktop, mobile, OTT, pre-roll, display and audio today.
Voter file data is a must but identifying the right voter often extends beyond the voter file.
Access real-time viewership data with MiQ to take campaigns to the next level.
Our political team, headquartered in DC, is battle-tested and ready to go.
After working on over 200 campaigns throughout 2018, service is our priority to help you reach campaign goals.
Our team has the expertise to navigate the ever-changing legislation and regulation surrounding the digital political minefield, while ensuring your campaigns maximise efficiencies.
Meet MiQ's proprietary Advanced TV technology that allows political advertisers to tap into TV data to understand, analyze and activate based on real-time exposure data. By leveraging Automated Content Recognition (ACR) software, MiQ can access TV viewership on over 15 million household televisions, nationally, as well as hundreds of specific DMAs.
Understand frequency of exposure, geographic delivery and overall reach for your own, your allies or your opponents TV buy.
Identify and reach voters who have already been exposed to your competitor.
Of those exposed to your own TV messaging, identify under-served audiences and reach them with digital to increase overall campaign efficacy.
It's difficult to overstate how much the political and social landscapes have changed since February and we have seen a massive shift in people’s behavior and consumption thus affecting the way in which political campaigns have historically mobilized. Download our whitepaper to learn more about the shifting political TV landscape.
READ THE REPORTEnsure your campaigns are getting everything they need to succeed. Activate across all programmatic channels.
Engage voters with premium digital placements, to compliment linear TV campaigns.
Place your ad before your target users' desired content to have a more engaged and interested audience.
Deliver key messages to your target audience on their most visited sites for general awareness.
Reach your audience across top radio stations and premium music platforms online.
Access premium, scalable video inventory via our partnerships with major DSPs.
Make sure your campaign is being seen at the right time, by the right people, and in the right place.
Continue to yield a high ROI, conversion path, and engagement from users.
Users are rarely without their phones, advertiser reach is far more vast and relevant with this highly engaged user.
MiQ sits at the intersection of technology, creativity and data. We use a mix of insights, tech and storytelling to build strategic creative that grabs attention, holds attention, drives action and breaks through noise.
FIND OUT MOREJesse Contario is Director of Politics and Advocacy at MiQ where he focuses on leveraging unique insights and data access to help political campaigns run more efficient and impactful media efforts. In recent years, campaigns Contario has led have won multiple awards for leveraging new data sources to identify and persuade voters.
Melissa Kurstin is a veteran in the Advertising Technology industry for 12 years working to understand clients needs and drive product development to meet those needs. Over the last 10 years, Kurstin has opened and managed two separate offices in the Greater DC area. Currently, she oversees a team of 21 in the hub of U.S. politics.
Ted is the right of center Senior Account Executive at MiQ consulting with clients on their media plans. Over the last 10 years Ted has advised some of the biggest names in politics, advocacy, and nonprofits on their advertising and social strategies. Ted has a Bachelor's degree in Business and Political Science from Tulane University and an MBA from IE University in Madrid.
MacKenzie is a Democratic senior account executive at MiQ where she provides strategic recommendations to clients up and down the ballot. With eight years of experience in politics, data analytics, and advertising across digital and traditional media, MacKenzie provides expertise and perspective to democratic agencies and campaigns. Having earned a Bachelors of Public Policy from the University of Michigan and a Masters in Integrated Marketing from Georgetown University, she is passionate about education and voting rights and resides in Washington, DC with her husband and dog. .
Find out more about our Political Advertising Terms and Conditions click here
These Terms (“Terms”) form a part of and are binding upon any party (hereinafter “Client”) that enters into an agreement with MiQ Digital USA
Inc. (“MiQ”), whether by an insertion order or any other agreement that incorporates these Terms by reference or has these Terms attachedthereto (the “Agreement”), as of the effective date of such Agreement. Each of MiQ and Client may be referred to herein as a “Party” or col-
lectively as the “Parties.”
Client and wish to provide for additional terms and conditions with respect to such political advertising services, as set forth herein
WHEREAS, the Parties do not intend this Terms to impact any of the other rights, obligations, or commitments of the Parties set forth in the
Agreement, except as set forth in this Terms.
NOW, THEREFORE, in consideration of these premises and the mutual promises contained herein, the Parties to this Terms to hereby agree as
follows:
1. Definitions.
2. Client shall provide Political Campaign Information as requested by MiQ. Client represents and warrants that all Political Campaign Informa-
tion provided shall be true and accurate.
3. If required by law, Client shall have and maintain a valid Political License and all Political Ads will comply with the terms of any such applicable Political License. If a Political License is terminated, suspended or amended in any material way, Client will immediately inform MiQ.
4. Client agrees that it shall be solely responsible for complying Political Advertising Laws applicable to the Client and/or the advertising to
be placed by MiQ on behalf of Client, pursuant to the Agreement. Without limiting the foregoing, Client shall be solely responsible ensuring
that (i) the relevant advertising copy placed by MiQ on Client’s behalf complies with all applicable laws with respect to attribution (e.g., “Paid
for by” and California’s DISCLOSE Act requirements), and (ii) Client complies with all reporting and disclosure obligations imposed on Clientpursuant to applicable laws. Client shall immediately inform MiQ if it is subject of any investigation related to its Political Ads by any govern-
mental authority or any self-regulatory organization.5.MiQ reserves the right to review Client’s compliance with these Terms and Client agrees to provide MiQ with cooperation during any such
review. MiQ may suspend a Client’s Political Ad campaign at any time in its sole discretion.
6. Client further represents and warrants that: