Agents of Change
Shaping the future of Advanced TV advertising.
The future is Advanced TV
Understanding and leveraging the power of Advanced TV in 2023.
The TV ecosystem is more fragmented than ever. With over 67% of UK households already owning a smart TV and an ever-increasing number of TV content choices available to both consumers and advertisers, the message is clear: TV is not dying, it’s changing.
We’ve put together this ebook to help brands and advertisers understand the power of Advanced TV in 2023 and beyond. Here’s a quick look at what’s inside:
- Partnering with the best supply partners in the space
- TV intelligence: who’s watching what and how do you use that data?
- SVOD, AVOD, BVOD: unifying the fragmented online market space
- Complementing TV through authenticated BARB measurement
The future is Advanced TV
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